Target Audience Research: Quantitative Research Questions

Demographics

1. Are you male or female?

• Male
• Female
• Other (please specify)
• Prefer not to say

2. Which age category do you currently belong too?

• Under 10
• 11-14
• 15-20
• 21-30
• 31-40
• 41-50
• 51-60
• 61+

3. What is your ethnic background?

• White
• Gypsy/Traveller/Irish Traveller
• Asian/Asian British
• Black/Black British
• Mixed
• Other (please specify)

4. Which part of the UK do you live in?

• Northern England
• Southern England
• Eastern England
• Western England
• Central England
• Other (please specify)

5. What is your current occupation?

• Full-time job
• Part-time job
• Student
• Other (please specify)

Knowledge of the Genre

1. Have you ever viewed a short film?

• Yes
• No

2. What do you think a short film's run time should be?

• Under 5 minutes
• Between 5 and 10 minutes
• Between 11 and 15 minutes
• Between 16 and 20 minutes
• 20 minutes or over

3. Out of the three selected, which do you think best represents short form?

• Mainstream
• Niche
• Artistic

4. Have you ever seen any of these short films? (If so, please tick as many as you have)

• About a Girl
• Antonio's Breakfast
• September
• Soft
• Stripes
• The Most Beautiful Man In The World
• Two Cars One Night
• Vincent
• Youth

5. Are you familiar with any of these short film screening sites?

• Youtube
• Vimeo
• Shorts of the week
• Future Shorts

Viewing Habits

 

1. How regularly do you watch feature-length films?

• Daily
• Weekly
• Monthly
• Quarterly
• Yearly
• Never

2. How regularly to you watch short films?

• Daily
• Weekly
• Monthly
• Quarterly
• Yearly
• Never

3. How do you consume films?

• DVD
• Blu-Ray
• Television Channels
• Phone/Tablet
• Online
• On Demand
• Other (please specify)

4. Which genre is of your most general interest?

• Horror
• Comedy
• Thriller
• Social Realism
• Action
• Adventure
• Romance
• Other (please specify)

5. Do you find it easy to find shorts to watch?

• Yes
• No

Content

1. Select any themes/issues you consider to be underexplored in film from:

Themes:

• Neglect
• Revenge
• Rebellion
• Nature and Nurture
• Jealousy

Issues:

• Child Abuse
• Bullying (physically)
• Bullying (mentally)
• Class and Status
• Adultery
• Abortion
• Poverty
• Sexism
• Racism
• Discrimination
• Unemployment
• Alcohol Abuse
• Drug Abuse

2. Select any types/groups you consider to be underrepresented in film from:

• Working Class Citizens
• Lower Class Citizens
• Males
• Females
• Youth
• Elderly
• Black Ethnic Groups
• Caucasian Ethnic Groups
• Asian Ethnic Groups
• Mentally Ill
• Physically Ill

3. Select any aspects of stereotypical British social culture that you feel could be effectively explored in a short form film from:

• Aristocracy
• Poverty
• Gangsters
• Alcohol abuse/binge drinking
• Substance abuse
• Smoking
• Bad weather

4. Select any characteristics of British social culture that you feel are underrepresented in short form film from:

• Countryside
• City
• Architecture
• Food Consumption (e.g. fish and chips)
• Drink Consumption (e.g. tea)

5. What do you consider to be the most important about films?

• Storyline
• Cinematography (camera)
• Sound
• Mise-en-Scene
• Editing
• Actor(s)
• Director(s)
• Other (please specify)