Target Audience Research: Quantitative Research Questions

Demographics

1. Are you male or female?

• Male
• Female
• Other (please specify)
• Prefer not to say

2. Which age category do you currently belong too?

• Under 10
• 11-14
• 15-20
• 21-30
• 31-40
• 41-50
• 51-60
• 61+

3. What is your ethnic background?

• White
• Gypsy/Traveller/Irish Traveller
• Asian/Asian British
• Black/Black British
• Mixed
• Other (please specify)

4. Which part of the UK do you live in?

• Northern England
• Southern England
• Eastern England
• Western England
• Central England
• Other (please specify)

5. What is your current occupation?

• Full-time job
• Part-time job
• Student
• Other (please specify)

Knowledge of the Genre

1. Have you ever viewed a short film?

• Yes
• No

2. What do you think a short film's run time should be?

• Under 5 minutes
• Between 5 and 10 minutes
• Between 11 and 15 minutes
• Between 16 and 20 minutes
• 20 minutes or over

3. Out of the three selected, which do you think best represents short form?

• Mainstream
• Niche
• Artistic

4. Have you ever seen any of these short films? (If so, please tick as many as you have)

• About a Girl
• Antonio's Breakfast
• September
• Soft
• Stripes
• The Most Beautiful Man In The World
• Two Cars One Night
• Vincent
• Youth

5. Are you familiar with any of these short film screening sites?

• Youtube
• Vimeo
• Shorts of the week
• Future Shorts

Viewing Habits

 

1. How regularly do you watch feature-length films?

• Daily
• Weekly
• Monthly
• Quarterly
• Yearly
• Never

2. How regularly to you watch short films?

• Daily
• Weekly
• Monthly
• Quarterly
• Yearly
• Never

3. How do you consume films?

• DVD
• Blu-Ray
• Television Channels
• Phone/Tablet
• Online
• On Demand
• Other (please specify)

4. Which genre is of your most general interest?

• Horror
• Comedy
• Thriller
• Social Realism
• Action
• Adventure
• Romance
• Other (please specify)

5. Do you find it easy to find shorts to watch?

• Yes
• No

Content

1. Select any themes/issues you consider to be underexplored in film from:

Themes:

• Neglect
• Revenge
• Rebellion
• Nature and Nurture
• Jealousy

Issues:

• Child Abuse
• Bullying (physically)
• Bullying (mentally)
• Class and Status
• Adultery
• Abortion
• Poverty
• Sexism
• Racism
• Discrimination
• Unemployment
• Alcohol Abuse
• Drug Abuse

2. Select any types/groups you consider to be underrepresented in film from:

• Working Class Citizens
• Lower Class Citizens
• Males
• Females
• Youth
• Elderly
• Black Ethnic Groups
• Caucasian Ethnic Groups
• Asian Ethnic Groups
• Mentally Ill
• Physically Ill

3. Select any aspects of stereotypical British social culture that you feel could be effectively explored in a short form film from:

• Aristocracy
• Poverty
• Gangsters
• Alcohol abuse/binge drinking
• Substance abuse
• Smoking
• Bad weather

4. Select any characteristics of British social culture that you feel are underrepresented in short form film from:

• Countryside
• City
• Architecture
• Food Consumption (e.g. fish and chips)
• Drink Consumption (e.g. tea)

5. What do you consider to be the most important about films?

• Storyline
• Cinematography (camera)
• Sound
• Mise-en-Scene
• Editing
• Actor(s)
• Director(s)
• Other (please specify)

Synopsis Draft 1 Feedback

Media Synopsis Draft 1 Feedback

His dilemma is not clear enough (what is happening in the frame?)

Show moment of non-isolation

At beginning he sees couples around him

E.g. maybe an older woman who isn't lonely, is sophisticated

What is it that brings them into contact - he gets a contact he never has - and loses it - the audience then emphasises his situation.

Make it more one person's story, and work with that storyline

Work with visual ways of introducing the audience to that interior situation

Lack of clear dilemma/predicament

Maybe she's beautiful but an alcoholic

There is something that builds up hope, but also builds tension in his situation with this woman

Want/need/obligation

Synopsis Draft 1

Example Synopsis Analysis

Comparative Analysis Notes

Example Paragraph 1: Genre

Refer to PEEA (Point Evidence Example Analysis)

Talk about format, list the films, what is the recurring theme?, all reflect the coming of age reflected in youth (become wiser human being) - through love relationship, etc.

Try to find connections between the films

E.g. 2 Cars 1 Night - Soft = element of risk (in car)

2 Cars 1 Night - September = fantasy vs. reality

Loosely connect the films, but investigate them in their own right

What are the themes they all have?

They all have an element of neglect (e.g. Stripes - teachers do nothing against the violence).

Showing/withholding of human emotion (emotional openness)

Boredom (e.g. Stripes - bully because they're not learning

Imprisonment (all prisoners in one situation or another)

Youth

Isolation (loneliness)

Relationship breakdowns

Perhaps structure each element between paragraphs

Compare and Contrast similarities and differences

"Soft" Brief Analysis

Soft

Production titles/film title show on black screen/white writing, dialogue interludes with it

Teenagers running across a field, girl gestures to camera – suggests film is from POV shot/the audience is the protagonist, see people arguing, punching victim, others filming on their phones

Quiet street, car pulling up, man gets out (looks business like)

Loud music playing, young boy runs up stairs when man comes in, shouts his name, orders him about, man goes into kitchen, makes tea, opens fridge, no milk, asks boy to get milk, no answer, man kicks the boys bag by the front door (showing disregard),

Man goes out door, acts friendly with neighbour, walks down street, camera follows him

Crosscuts to other scene, beat-boxing through a cone, using slang,

Man walking down path, church bell ringing

Hooded gangsters loiter, verbally abuse a passing woman

Man walks down pavement, continuous bell ring, man walks into the scene with the hooded gangsters, taunts the gangsters after they try to scare him, they verbally threaten him, slams shop door in their faces, gangsters banging on window, man buys milk, asks gangster to move out of the doorway, does so, camera reverts back to low quality (is it a phone recording?), gangster scares him, drops milk, gangster physically kicks him, man walks off, gangsters spit/swear, start dancing, begin to follow him, man clearly annoyed, crosscuts to what the gangsters did to him, expression of anger intensifies

Man arrives back home, boy is on the sofa, looks agitated, man goes in kitchen, boy tries to strike up conversation, boy begins to use milk, puts it away as he is told too, tries to ask when his mum is coming back, man changes subject, man notices bruising on boy’s face, says he got into a fight, begins to try to clean the boy up, tells boy he must stand up for himself, boy leaves room, sits on sofa

Man apologises to boy, boy notices gangsters outside, points him out to the man, doesn’t react to the gangster abusing his car, seems distressed himself, gangsters verbally abuse an onlooker, gangster throws stones at the window, tries to intimidate the man, man refrains boy from standing up, boy repeatedly urging his father to do something, car alarm begins to beep, closes blinds, takes his tie off and tries to muster courage to walk out of the door, boy tries to persuade dad to go out (“tell them to fuck off”) – shows language barriers low between father and son, man physically pushes the boy into the other room, says “fuck” also, gangster puts his dick through the letter box, boy opens the door, man hides away, boy walks out into the driveway, man looks on, man ushers the boy inside, man then walks out towards the gangsters, pushes the POV camera out of his face (confirms the low quality camera quality was a gangster filming), man asks gangster to get off his car, pulls his leg, gangster gets off car, man raises his hands in apology, gangster pushes man twice, punches him, gangster begins to dance to a different POV camera again, boy comes out of house and hits gangster in the head (who has his back turned) with a baseball bat, boy violently swings it towards the other gangsters until they run away, the gangster gets up, bleeding, and runs off, man turns off car bleeping, boy offers man the bat, man drops it before he can grasp it, boy walks off into the house with angry expression, slams the door, the man picks up the bat, walks to the front door, goes in and door closes. Credits appear scrolling upwards on screen in white writing, people begin to walk around the street (civilization appears again), they socialise, bike rider goes by, fades to black.

Boy maybe avoided going out to get the milk to avoid the gang?

"Youth" Brief Analysis

Youth

Directors’ Lab 2008 – scheme to help writers

UK Film Council Lottery Funded

Writer/Director: Jane Linfoot

1)

Brief analysis:

Fade in to man sleeping – given tea – someone else open blinds for him – clearly in need of sleep – stretches – has a look of being hungover – sits up – drinks tea – stands up – slow camera movement – long takes – editorial pace quickens as his mood intensifies – pulls out old record – puts it on – shows the time zone is 20^th century – music intensity matches intensity he is getting dressed – stylish – dancing/bopping to music – rapid camera movement/short takes – camera moves all over his body showing different movements – turns music up – enjoying himself – takes pictures of himself (SELFIE!) – prints them out immediately from camera – stores them in an album – after five odd minutes begins to play with belt – acts like he is chained, whipped – very sexual movements – like a dog/like he is hanging himself – kisses the mirror – makes out with the mirror of himself – mirrors loneliness/love of himself – music stops/mood changes as man comes in

Micro to Macro: Costume/sexuality - shows his stereotype – explores his sexuality/who are they? Am I attractive? How am I seen by others?

Form/Structure: Starts off slow – continues in slow movements but light and colour increases – pace quickens, with the camera moving at the same quick pace, but the cutting becoming faster -  the pace slows down/ pauses as the man walks into the room – parameter of editing – gives shape to the film

Mood: Emotional/intellectual gap between generations

Message: Questioning whether we change our opinions

2)

Rudeness towards young girl from other woman, young girl is clearly insecure about her body, hides behind the pool, and doesn’t want to be seen – long takes,

Boy washing hands, drinking, jumps in pool by girl, clearly emotionally attached, splashing, making out in the pool – clearly a feeling of insecurity and jealousy

Young girl showering, continuously turning on the shower

Editorial pace slows showing boy and woman in water

Young girl feels enclosed

Does handstand – girl feels endangered by boy as he taunts her

Young girl is dressed, eating crisps, clearly does not mind what she does when she is alone, but she feels insecure around others

Message/Meaning: Young girl feels secure around herself, doing what she enjoys, but the minute insecure around others, who she feels intimidated by (e.g. girl with a more fashionable body,

Class and status – earrings

Colours are bright/ light and sound – suggest a pleasant place - should be a happy environment?

Security/insecurity/confidence of youth

Long takes – mid-shots – body shots; do not show the entire characters/not showing faces – pressure on young people/women to look fashionable is huge

Sympathy is felt through dialogue/rudeness towards young girl – boredom clearly felt in a pleasant place – two contrasting elements

3)

Mood:

Gangsters – swearing on a bus towards people outside the bus – white man has a knife – arguing amongst themselves – asking for knife – threatens him – all have earrings, one has a hat – wearing school clothes – three girls enter the picture – young boys feel pressured/embarrassed – accused of being gay – engage in physical combat, speech muffled – boy needs asthma pump after being head-locked – black leader argues with other black boy about his mum phoning him – tries to act tough - rude to man in front – boy with knife listens to black leader  - pressured to do him – throws can at him – blames white boy – white boy put plastic bag over his head – gets his knife out – clearly a threatened/ desperate movement

Message: Peer pressure, live two lives – gangster like, and also trying to stay a youth – do we reflect ourselves through this film? Can we see ourselves?

Stereotypical – youths irritating everyone else, fashionable clothing – defying authority being loud and disrespectful, vandalises the bus, pressures other people – adoption of black youth culture by the white youths – huge sense of Hiatus – cliff-hanger (what happens next?)

Shouting – knife – who should have it?

Panning of the camera on all three boys – who has the power? Who is the alpha-male? Who is the one that is vulnerable? – Exploiting others weaknesses – selfishness of youth – absence of empathy – self orientation of youth – “It’s all about me”