Wednesday 18 March 2015

    Evaluation Questions 2 & 3 Notes to improve

    Evaluation Question 3 Notes -

    Describe what is being referred to in more context (too vague)
    Make a point of what you learned from your audience feedback
    GO INTO MORE DETAIL ON EACH POINT YOU MAKE (specifically reference the feedback you were given)
    Take quotes from the research (direct reference)
    Not enough concrete responses referenced from the audience themselves
    Quote directly from what people say, over and over
    What the audience told me (in their own words)


    Evaluation Question 2 Notes -

    Use more graphics (anything, like Sight & Sound logo)

    Friday 13 March 2015

    Audience Research - Film Review/Poster

    Questions for the review:

    Does the photo chosen work?
    Which photos from these four would work best in the review?
    Should I alter style of fonts in titles in review? (E.g. different shades of grey)
    Do you think it is a balanced review?
    What issues and themes do you pick up from the review?
    What level of reader do you think it is targeted at?
    How much literacy experience etc would the reader need?
    Does it referecne to the wider film context, and how? (e.g. references to filmmaker, etc.)
    Ask open question on how top "Films" in red could be developed

    Thursday 5 March 2015

    Wednesday 4 March 2015

    Evaluation Question 4 - Preparation

    How did you use media technologies in the construction and research, planning and evaluation stages?

    Examples of technology used:

    - Prezi (Research/Evaluation)
    - Celtx (Planning)
    - Online Desktop Publishing Software (Construction)
    - Slides (Evaluation)
    - Survey Monkey (possibly)
    - PowerPoint (Research)
    - Avid (Construction)
    - Photoshop
    - Audio Technology - Voice Memos/Podcasts (Evaluation)

    What did you use to/how did you overcome certain challenges?

    Challenge: how to present acquired knowledge about technologies - how they help solve problems (How To Video is a good disciplined well-formatted response) -


    Function: how the tool operates when you're meeting the challenge

    Example: How does trimming on the Avid actually operate? You have two windows - you can slide -trim one clip, the beginning clip/end clip etc. Left = preceding clip / Right = succeeding clip


    Effect: a very refined manipulation of the duration of the clip in question. Very important editorial tool, it allows you to be very precise where the cut-off of the movement is. Because the trimming windows are juxtaposed, it is precise in the sense that you have a live visual comparison of those alterations so you can actually see the clip on one side altering, and you can see how it compares with the clip in the other window.
    You have a playback on loop, allowing you to trim


    Significance: you have to match on action - make sure that as you move from one clip to the next, that the action matches - the movement of the body has to be fluent from clip to clip/continuous/ matching, to preserve continuity and good editorial rhythm.



    Key words: PROBLEM!!! CHALLENGE!!!

    How do you move up in editorial quality? - Achieve much higher quality - Avid trim helps you move more precisely than IMovie - you can see how the clip will look, rather than just using a yellow bracket to guess, like in IMovie.

    Evaluation Question 2 - Preparation